|
Bruce Fairchild Barton (August 5, 1886 – July 5, 1967) was an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York. ==Biography== Born in Robbins, Tennessee in 1886, Barton was the son of a Congregational clergyman and grew up in various places throughout the U.S., including the Chicago area. Barton was raised in the Oak Park area of Illinois and was his parents’ only child. His father was a devout Christian and served as pastor for the First Congregational Church for over 20 years whie his mother, Esther Bushnell, was an elementary school teacher. Journalism appealed to Barton even as a child and he sold newspapers in his free time when he was only nine. Later on during his teenage years, he served as the editor for his high school newspaper, and became a reporter for a local newspaper called the Oak Park Weekly. Barton also helped run his uncle’s maple syrup business, which became successful due to his contributions. Barton first enrolled in Berea College during 1903 and later transferred to Amherst College in Massachusetts.,〔Dennis Wepman. "Barton, Bruce Fairchild"; http://www.anb.org/articles/10/10-00105.html; American National Biography Online Feb. 2000. Access Date: Thu Nov 14 2013 09:40:06 GMT-0500 (EST)〕 where he graduated fin 1907. Barton worked as a publicist and magazine editor before co-founding the Barton, Durstine & Osborn (BDO) advertising agency in 1919. Nine years later the agency merged with the George Batten agency to become Batten, Barton, Durstine & Osborn (BBDO). Barton headed the agency until 1961, building it into one of the industry's leaders. Among other famous BBDO campaigns, Barton created the character of Betty Crocker. He is also credited with naming General Motors and General Electric. Barton was also a member of the Peabody Awards Board of Jurors from 1940 to 1942.〔http://www.peabodyawards.com/stories/story/george-foster-peabody-awards-board-members〕 As a political conservative, Barton active supporter of the Republican Party and from 1919, he served as an advisor for the Republican Party.〔http://www.thefamouspeople.com/profiles/bruce-fairchild-barton-934.php#ZPvhrt1Rbsfm1g6h.99 "Barton Fairchild Barton Biography".〕 As a staunch opponent of U.S. President Franklin D. Roosevelt and the New Deal, Barton offered his public relations services to many Republican candidates over the years. Barton won a special election to the fill the unexpired term of Democrat U.S. Rep. Theodore A. Peyser, who died on August 8, 1937, within the U.S. House of Representatives. Barton eventually served two terms (1937–1941) within the U.S. House, representing the Manhattan house district and he later ran an unsuccessful 1940 campaign for election as U.S. Senator from New York. As the author of many bestselling guidebooks toward achieving personal success, Barton also wrote literally hundreds of articles for popular magazines, offering readers his advice and inspiration for attaining the American Dream. His most famous book was, ''The Man Nobody Knows'' (1925), a "boosterish melding of religion with business" that coupled with "new communication and advertising media", provided the "cultural shift that encouraged the public display of spiritual allegiances that once belonged to the realm of private life", while reflecting the 1920s public adoration of American business.〔"Freethinkers: A History of American Secularism", 2004. pp. 252-254. Susan Jacoby, Metropolitan Books. ISBN 0-8050-7442-2〕 In this book, Barton envisions Jesus as if he were alive as a man's man in the present day of the 1920s while painting a different picture of overly meek Jesus than people were used to during that time. Barton also depicts Jesus as a "strong magnetic" executive businessman, similar to himself. In his later 1926 book, ‘The Book Nobody Knows’, Barton provides readers with his revamped image of the Christian Holy Bible.〔 Barton had projected many Christian themes throughout his works completed within his varied writing career, due in part to his own strong religious convictions.〔 One historian writes: ''"Barton believed incurably in material progress, in self-improvement, in individualism, and in the Judeo-Christian ethic, and none of the profound crises through which his generation lived appreciably changed the tenor of his writings or their capacity to reflect what masses of Americans, optimists in the progressive tradition, apparently continued to want to hear."'' Bruce Barton died at his home at 117 East 55th Street in New York City in 1967. Barton was a descendant of the Rev. John Davenport, the founder of Yale University, and of New Haven, Connecticut, through his mother. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bruce Fairchild Barton」の詳細全文を読む スポンサード リンク
|